Category
📗SEO Resource
Tags
📘 Handbook
Last updated
Jun 8, 2023 6:35 PM
Author
NJSuccessfull product page framework
Product page SEO is done by optimizing different cornerstone components:
Component | Subcomponents | Importance | Best practice |
URL | - Slug structure
- Site URL structure | High | - Shot, readable URLs
- Logical URL hierarchy and structure |
Content quality | - Product descriptions
- Specifications
- FAQ
| High | - Uniquiness
- Comprehensiveness
- Accuracy
- Freshness |
Structured data | Structured data | High | - As much structured data as possible |
Responsiveness | - Responsive design
- Mobile-friendliness | High | - Product pages must perform with no issues on all devices |
Backlinks | - Links from other sites | High | - Relevant, high-quality external links from other websites |
Customer reviews | - Review collection system
- Review display system
- Filters, search | High | - Display customer reviews
- Encourage customers to leave reviews
- Make reviews as useful as possible by adding filters, search and other features |
Meta information | - Page title
- Meta description | Medium | - Keep unique (patterns are ok)
- Include keywords
- 50-60 characters title tag
- 155-160 characters meta description
- Aim for high CTR |
Visuals | - Images
- Video | Medium | - High quality product images
- At least one video
- File size compression
- Proper alt text and file names |
Format, Structure & UX | - Logical structure
- Proper use of html headings
- Bullet points | Medium | - Logically structure content, including headings, subheadings, and bullet points. |
Internal links | - Links from related products and cateogories
- Links from blog posts
- Links from other parts of a website | Medium | - Adding relevant internal links where appropriate with descriptive anchor texts |
Supporting pages | - Blog posts and articles on product specific topics (individual product page level) | Medium | - Create informational content that covers as much information about the product as possible and interlink accordingly |
Page speed | - Page load speed on mobile and desktop | Medium | - Score as high as possible on Google PageSpeed Insights |
*Please note that the table above focuses on SEO optimization, and does not take into account other types of product page optimization.
The more you get completed from the table provided above, the higher chances your product pages will have ranking on top of search engines.