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🔵 What is Ahrefs?
Ahrefs is a web-based SEO (search engine optimization) tool that provides data and analysis for websites.
🟠 What Ahrefs Does?
Ahrefs helps users improve their website's search engine rankings, monitor their online presence, and analyze their competitors.
🟣 How Ahrefs Works?
🧩 Main Features of Ahrefs
Here are some of the main features of Ahrefs:
- Site Audits: Ahrefs' site audit feature crawls and analyzes a website for technical SEO issues, such as broken links, slow page speed, or mobile usability issues.
- Keyword Research: Ahrefs provides you with data on search volume, keyword difficulty, and related keywords to help you find the best keywords to target in your content.
- Backlink Analysis: Ahrefs allows users to see which websites are linking to their site, as well as their competitors' sites. This helps identify opportunities to build high-quality backlinks and improve a website's search engine rankings.
- Rank Tracking: Enables users to monitor their website's search engine rankings over time, for specific keywords or phrases. This helps users identify areas where they need to improve their SEO efforts and track their progress.
- Competitor Analysis: This allows users to analyze their competitors' websites and identify their strengths and weaknesses. This information can be used to improve one's own SEO strategy and gain a competitive advantage.
- Content Analysis: Ahrefs' content analysis tool provides data on the performance of existing content, such as page views and backlinks, and identifies opportunities for improvement. This helps users optimize their content for search engines and improve their website's search engine rankings.
🟢 Free Tools by Ahrefs
- Backlink Checker
- Broken Link Checker
- Website Authority Checker
- Keyword Generator
💰 Pricing
- Lite plan - $99/month
- Standard plan - $199/month
- Advanced plan - $399/month
- Enterprise plan - $999/month
Free 2 months when paid yearly.
Ahrefs pricing page with further details is available here.
🎯 How likely is Ahrefs to help you with SEO?
Ahrefs is highly likely to help you with your SEO-related needs.
👍 Pros of Ahrefs
- Comprehensive data
- Wide range of tools and features
- Constantly updated
- Customizable reporting
- Extensive educational resources
👎 Cons of Ahrefs
- Complex pricing
- Ahrefs Toolbar is not user-friendly and hard to use (old toolbar used to be much better)
- Ahrefs interface lags and can be frustratingly slow 👇
- Customer support not always helpful
- Some zero difficulty keywords are in fact quite competitive and this makes keyword research considerably less effective on Ahrefs.
- New Overview 2.0 report is confusing and hard to read.
Here is an example:
Here is another example:
As you can see from the screenshot above, this keyword is quite competitive. But its KD is showing green 0.
We reached out to Ahrefs Support regarding the issue and here is the response we received:
💼 Founded
2010
🧑💻 Support score
7/10
🗨️ Trustpilot score
2.8/5
🗨️ Capterra score
4.7/5
♾️ Alternatives
🔗 Helpful Links
This issue has been around for quite a while now.
So, despite being a powerful SEO tool, Ahrefs has some serious limitations.