🔵 What is Moz?
Moz is an all-in-one SEO toolset that helps users improve their website's search engine rankings, track website performance, research keywords, and analyze their competitors' strategies.
🟠 What Moz Does?
Moz allows users to optimize their website's on-page elements, monitor their website's search engine visibility, and identify opportunities for link-building and content development.
🟣 How Moz Works?
🧩 Main Features of Moz
Moz offers a diverse range of features to help users improve their website's SEO.
Some of the key features of Moz are:
- Keyword Research: Moz's Keyword Explorer tool allows users to find relevant keywords and phrases to target in their content and search engine optimization (SEO) efforts. The tool provides metrics such as search volume, difficulty, and potential traffic for each keyword, as well as related keyword suggestions.
- Site Optimization: Moz offers a Site Crawl tool that scans websites for issues that may be impacting their search engine rankings, such as broken links, missing metadata, and duplicate content. The tool provides detailed reports and suggestions for improvements.
- Link Building: Moz allows users to analyze their own website's backlink profile as well as their competitors' backlink profiles. The tool provides metrics such as domain authority, page authority, and the number of linking domains, which can help users identify link-building opportunities and track their progress.
- Rank Tracking: Moz's Rank Tracker tool allows users to track their website's search engine rankings for specific keywords over time. The tool provides daily updates on rankings as well as historical data and comparison reports.
- On-Page Optimization: Moz provides recommendations for optimizing individual pages on a website for specific keywords. The tool analyzes factors such as page content, metadata, and URL structure to provide a score and suggestions for improvements.
🟢 Free Tools by Moz
- Link Explorer
- Keyword Explorer
- Competitive Research
- Domain Analysis
- Standard plan- $99/month
- Medium plan- $179/month (has a 30-day free trial)
- Large plan- $299/month
- Premium plan- $599/month
Moz offers discounts when paid annually.
Moz Pro pricing page with further details is available here.
🎯 How likely is Moz to help you with SEO?
Moz is highly likely to help you with your SEO-related needs.
👍 Pros of Moz
- Comprehensive SEO data
- MozBar- a free browser extension
- Community & support resources
👎 Cons of Moz
- Limited keyword tracking compared to some other tools
- Limited link index
- Steep learning curve
- Can be slow, when analyzing large amounts of data