🔵 What is Buffer?
Buffer is a social media management platform that enables users to schedule, publish and analyze their posts across multiple social media platforms.
🟠 What Buffer Does?
Buffer allows you to schedule and publish posts across various social media networks from one place.
🟣 How Buffer Works?
🧩 Main Features of Buffer
Buffer offers a lot of features that can help you manage and optimize your social media presence.
Here are some of its main features:
- Social Media Scheduling: Schedule your posts in advance across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. This feature allows you to save time and consistently publish content to your audience at the right time.
- Analytics: Get insights into the performance of your social media posts, track engagement and reach, monitor follower growth, and discover the best-performing content. This feature helps you understand what's working and what's not, so you can adjust your social media strategy accordingly.
- Collaboration: Collaborate with team members and clients on social media campaigns by assigning tasks, sharing drafts, and getting feedback. This feature streamlines the social media workflow and enables team members to work together efficiently.
- Customization: Customize your posts for each social media platform, including text, images, and hashtags. This feature allows you to tailor your content to fit the unique characteristics of each platform and maximize engagement.
- Mobile App: Access your Buffer account and manage your social media from your mobile device with the Buffer mobile app. This feature enables you to manage your social media on the go and stay connected with your audience.
- Browser Extension: Install the Buffer browser extension to easily share content you come across while browsing the web. This feature allows you to quickly add content to your Buffer queue and share it with your followers.
🟢 Free Tools by Buffer
Buffer is a freemium product meaning that you can use the basic functionality of this tool without a paid subscription.
- Essentials plan- $6/month for per channel
- Team plan- $12/month for per channel
- Agency- $120/month for 10 channels
A 14-day free trial is available.
Buffer pricing page with further details is available here.
🎯 How likely is Buffer to help you with social media management?
Buffer is highly likely to help you with social media scheduling and analytics.
👍 Pros of Buffer
- Easy to use and navigate interface
- Integrates with popular tools like ,CanvaandZapier.Google Drive
- Offers analytics and reporting features.
- Buffer provides users with free tools, such as an image editor, Instagram stories creator and others.
- The ability to collaborate with team members and manage multiple accounts in one place.
👎 Cons of Buffer
- Buffer can sometimes slow down when managing multiple accounts automatically.
- Limited features on the lower-priced plans.
- The platform's analytics and reporting features are only available on paid plans
- Mobile app does not have all the features that are available on the web version.
- Customer support can be slow to respond in some cases.