🔵 What is Zoho Social?
Zoho Social is a social media management platform designed for businesses and agencies to manage their social media presence and track their performance across various social media channels.
🟠 What Zoho Social Does?
Zoho Social enables users to manage multiple social media accounts, schedule posts, track performance, and engage with followers.
🟣 How Zoho Social Works?
🧩 Main Features of Zoho Social
Zoho Social offers a lot of features to help businesses manage their social media presence.
Here are some of its main features:
- Social Media Management: Zoho Social allows you to manage multiple social media accounts from one dashboard, schedule posts in advance, and monitor mentions and messages.
- Social Media Analytics: With Zoho Social's analytics feature, you can track engagement, follower growth, and other metrics across all your social media accounts. This information can help you understand what content is working and what isn't, and adjust your social media strategy accordingly.
- Content Calendar: Zoho Social's content calendar lets you plan your social media content weeks or months in advance, making it easier to stay organized and consistent with your posting schedule.
- Monitoring: Zoho Social's monitoring feature helps you keep an eye on social media mentions of your brand or products, enabling you to promptly respond to customer inquiries or complaints. You can also track mentions of your competitors or industry trends.
- Team Collaboration: Zoho Social enables you to collaborate with your team on social media projects. You can assign tasks, share drafts of posts, and leave comments and feedback for team members.
🟢 Free Tools by Zoho Social
Zoho Social is a freemium product meaning that you can use the basic functionality of this tool without a paid subscription.
- Standard plan- $15/month
- Professional plan- $40/month
- Premium plan- $65/month
- Agency plan- $320/month
- Agency plus plan- $460/month
A 15-day free trial is available.
Zoho Social pricing page with further details is available here.
🎯 How likely is Zoho Social to help you with social media management?
Zoho Social is highly likely to help you with social media management.
👍 Pros of Zoho Social
- User-friendly interface
- Affordable pricing
- Good scheduling options and content planning tools.
- Reporting and analytics features.
- Users generally have positive opinions about their customer support.
👎 Cons of Zoho Social
- The platform may experience occasional glitches and bugs.
- The mobile app could use some improvements.
- Lack of integration with third-party tools.
- Steep learning curve for some features.