Writing and publishing articles on other websites is a content marketing strategy known as guest posting.
The goal is to create valuable and informative content that resonates with the audience of the target website, while also building brand awareness and driving traffic back to your website.
📧How To Do Guest Posting Outreach
To secure guest posts you need to perform outreach.
Here is how to do it:
🌐 Compile a List of Potential Prospects (Websites)
To kick off your guest posting outreach, you need to have a list of potential prospects (websites) to reach out to.
Both tools have detailed guides on how to do guest posting:
👁️🗨️ Identify Relevant Websites
Now you have a list of websites.
The next step is to go through this list and pitch your guest posting idea to websites that are relevant and high-quality.
For this, perform an Eyeball Test to determine if a given website works for you or not.
Ideally, the type of website you should be looking for is a modern-looking, clean, neat website that is related to your niche. However, you can adjust these criteria as needed.
Here are some types of websites that usually do not work for guest posting:
- Websites writing about everything
- Local websites (e.g. Los Angeles Web Design, London Marketing Agency) when their location is different from yours
📨Find Email Addresses
As soon as you see a relevant website in your list, you can send them an email about guest posting.
For this, you need to find the right email to reach them.
Here is how to do this:
- Go to the website’s contact page and look for generic email addresses like info@ or team@.
- If the website accepts guest post submissions, look for email addresses provided specifically for this purpose.
- Alternatively, you can look for the email address of someone who is likely to be in charge of things like content management, editing, and marketing, such as a content manager, editor, or marketing manager.
☝️If you're still unable to find a website's email, you can try the following methods:
🔎 Conduct a quick Google search using the website name and keywords such as "contact," "email," or "team." This may lead you to online directories or profiles that list email addresses associated with the website.
ℹ️ Check the website's Facebook page for its contact information, which can often be found in the Information section. If the website has a social media presence on other platforms, such as Twitter or LinkedIn, you can also check those for contact information.
📤 Send Your Email
When writing an email, it's important to keep it concise and straightforward. Use simple language that's easy to understand, and make sure your email is well-structured.
Here’s an example:
My name is [Your name] and I am [Your position]
I’d like to write a guest post for your website. [Add here the value you are offering in return for this opportunity]
Please let me know what you think.
Thank you, [Your Name]
This is a basic example, but there are ways to increase the success rate of your outreach emails. by offering a better value in return.
Here are some options of what you can offer (listed from the most effective to the least effective):
Showcase your writing skills: Share samples of your previous work to demonstrate your writing skills and subject matter expertise. High-quality writing can be a key factor in getting your guest post proposal accepted.
Promise to link to your guest post from future content: Offer to link to your guest post from your future content, including future guest posts on other websites. This can help drive traffic, improve the host website's SEO, and demonstrate a long-term commitment to the relationship.
Offer SEO-optimized article instead of a standard piece: This type of article has more value than a standard piece because it can bring in search traffic for the website you are writing for.
Trending topics or industry news: Write about current trends or news in your niche to keep your guest post relevant and timely. This can help the host website stay up-to-date with industry developments and attract more readers.
Case study or success story: Share your personal experience, success story, or a case study related to your niche. A well-structured case study can offer valuable insights and real-world examples that resonate with the host website's audience.
Original visuals: Offer to create custom images, infographics, or even short videos to accompany your article. High-quality visuals can improve user engagement and make your guest post more attractive to the host website.
Leverage your network or audience: Highlight the size and engagement of your own audience or network and explain how you plan to promote the guest post to them.
Offering a win-win content collaboration can improve your chances of success.
🚫 Avoid using words like “Madam/Sir”. Use the person’s or company’s name instead.
🚫 Avoid having no email profile picture
🤝Positive reply from a website
If the website shows interest in your offer, first double-check to see if it indeed meets all your quality and relevancy criteria.
If it does, proceed with the collaboration.
If you have doubts, then you can stop the process at this point.
❌ No reply from a website
- You can follow up once or twice
- You can try a different email
- If after all attempts a website is still unresponsive, it is better to move on and look for another potential collaborator.
☑️ Final Words
By following the simple practices we've outlined here, you can create an effective guest posting strategy that will help you achieve your goals and grow your audience.
Keep in mind that guest posting is a long-term effort, so stay patient, persistent, and focused on providing value to your readers and collaborators.