Tailwind

🔵 What is Tailwind?

Tailwind is a social media scheduling and analytics tool designed specifically for Pinterest and Instagram marketing, as well as for creating posts on Facebook.

🟠 What Tailwind Does?

Tailwind helps you schedule and publish visual content on Pinterest, Instagram and Facebook, as well as analyze performance and discover new content ideas.

🟣 How Tailwind Works?

🧩 Main Features of Tailwind

Here are some of the main features of Tailwind:

Smart Scheduling: Tailwind’s smart scheduling feature analyses audience engagement data and determines the best time to post content on Pinterest and Instagram.
Hashtag Finder: The tool allows users to find and incorporate popular hashtags in their posts, increasing the visibility of content on Pinterest and Instagram.
Content Discovery: Tailwind's content discovery tool suggests new content ideas and also helps to curate user-generated content (UGC) to keep the content pipeline full and varied.
Analytics and Reporting: This feature provides insight into Pinterest and Instagram marketing performance, including engagement, follower growth, and traffic.
Audience Insights: Tailwind offers audience insights to help businesses understand the interests and behavior of their followers, enabling them to create content that resonates with their audience.
Pinterest Pin Optimization: Tailwind provides optimization tips for pins on Pinterest to increase the visibility and engagement of pins on the platform.

🟢 Free Tools by Tailwind

Tailwind is a freemium product meaning that you can use the basic functionality of this tool without a paid subscription.

💰 Pricing

Pro plan- $19.99/month
Advanced plan- $39.99/month
Max plan- $79.99/month

Discount is available, when paid yearly.

Tailwind pricing page with further details is available here.

🎯 How likely is Tailwind to help you with social media management?

Tailwind is highly likely to help you with social media scheduling and analytics.

👍 Pros of Tailwind

Saves time by allowing scheduling of Pinterest and Instagram posts in advance.
Provides analytics and insights to track performance of posts and profile growth.
Includes tools for hashtag research and management
Tailwind Create feature helps to generate graphics for social media posts without design skills.
Users commonly have positive opinions about their customer support.

👍 Cons of Tailwind

Expensive compared to other top social media tools like Buffer and Zoho Social
Learning curve can be steep for beginners.
The platform can be slow or buggy at times, especially when uploading large numbers of images.
The pricing structure can be a bit confusing.